https://zelvini.com/blog.html Notes on conversational commerce from Zelvini, the AI sales assistant for Shopify stores. en-us Wed, 26 Aug 2026 00:00:00 GMT https://zelvini.com/blog.html#search-is-the-wrong-verb https://zelvini.com/blog.html#search-is-the-wrong-verb Search bars want keywords. Shoppers speak in occasions. Here's what changes when your store can just be asked. https://zelvini.com/blog.html#untagged-inventory https://zelvini.com/blog.html#untagged-inventory Every product without the right tag is a sale your search bar can't make. Here's how much that adds up to. https://zelvini.com/blog.html#ai-upselling https://zelvini.com/blog.html#ai-upselling The difference between a good upsell and a spammy one is timing. Here's the rule Zelvini follows. https://zelvini.com/blog.html#shopify-ai-2026 https://zelvini.com/blog.html#shopify-ai-2026 A plain-language look at where AI genuinely helps a Shopify store — and where it's still hype.